The theme song of the show was " Wonderful World " by Sam Cooke. There were three sections to the show. The first was "The Red Thread", including pictures which all had a common feature which the contestants had to figure out.
Then came "Letter link" Swedish: Bokstavslänken where the letters in a word were made visible to the contestants one after another when they correctly answered questions which popped up. The third portion was "Celebrity chain" Swedish: Kändiskedjanwhere pictures of celebrities were linked together by a common denominator; for example the first picture could have been table tennis player Kjell Johanssonand the next picture could have then been ice hockey goalie Kjell Svenssonetc.
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